Artists, designers, writers, philosophers, creative and strategic minds have a hugely important voice. My question is, what would happen if more people started taking creative thinking seriously? There seems to be a few places outside of academia where truly creative thinking is king, but why does it still seem that creatives have a hard time finding a place where their skills and thought processes are valued? Is it their fault? They don't want to be involved in a more "commercial pursuit" for fear of selling out? Is it that companies don't value creative thinkers enough to involve them in the really important parts of the day to day? Is the gap just too big? Are the practicalities just too real? Are the visions too big or just not applicable enough? Why aren't businesses taking a more active interest in design and creative strategies? Too much risk? Too different than what they have been doing for the past 100 years? Too scared?
They need to get over it before it passes them by.
